I don’t use Twitter to promote my business. (Although, if I add a few non-location based services I just might.) I primarily use Twitter to feed my ADD tendencies and fulfill my social-networking addiction.
I’m not nearly as picky about who I follow as I should be, but I’m more selective than most (I think). “To follow or not to follow” is a topic for a whole new post. 🙂
One of the number one most important qualities of a “good” Twitterer is to not be spammy. That is guaranteed to make someone either NOT follow you, or UNfollow you. Here’s my short, practical tips on gaining faithful and interested followers.
1. Don’t send uninvited links via DM. This is probably my number one pet peeve on Twitter. Someone will follow me, then I’ll take a look at their twitter stream and I’ll follow them back if they seem okay. Five minutes later I get a DM, “Hi, thanks for the follow! Check out my website at www.coolestproductsever.com!” Well, DUH. I could see that in your profile. But thanks for making me feel like I signed up for a newsletter. So, I unfollow.
If someone is interested, i.e. asks you a question, and you have a relevant blog post or product, THEN it’s okay. Otherwise it’s uninvited (read: SPAM).
2. Interesting content in your Twitter stream. Don’t just post links to your products or latest blog post. If I go to someone’s Twitter page and there’s nothing but links, on EVERY post, I’m most likely not going to follow. Talk about what you’re doing that’s not business related too. Be personable! Which leads me to the next topic…
3. Make friends. Find like-minded Twitterers and follow them. Learn from them, share your own experiences. Don’t forget, these friends can be non-business related as well. They can be local, they can be interested in some of the same hobbies as you, follow people who you’re interested in.
4. Don’t worry about your follower/followee ratio. Who cares if you follow someone and they don’t follow you back? Did you follow them just to be followed back, or did you follow them because you were interested in them?
5. Promote others. If you have a Twitter friend that’s really cool, or is doing something really cool, spread the word! Although, don’t go hog-wild, that’s spammy too. Be selective.
6. Target your audience. Do you know who your audience is? Don’t say “everyone” because that’s not true. Who is most likely to benefit from your service or product?
7. Don’t just use Twitter. If you’re only using Twitter to promote yourself, you’re doing yourself a disservice. Diversify where you advertise yourself. Join other social networks, use Google Ads, trade links with those in your industry, and leverage SEO.
Feel free to follow me (or not!) on Twitter: @goaliegirl.
Have I missed anything?