I run an IT services business in Hamilton, Ontario. One of my current challenges surrounds making contacts and finding work, mostly due to the fact that I’ve just moved to Hamilton and just started the business. Not to mention I’m not from Ontario and I don’t know a lot of people to start with!
I’m doing several things to get out into the community business-wise. I’m going to a lot of networking events, getting in touch with local business owners, and contacting local IT companies. I’m also advertising online in a few places.
That’s not enough. I was with a large company that raised 160 million dollars due to their strategies building websites; why not take what I learned from there apply what I can to my own business website? I’m not a marketing major, or even a minor for that matter, but I’ve seen what works and what doesn’t, and what it takes to be successful (and not!) in the web world.
Let’s combine that with my skills as an IT Goddess. 🙂 I managed a high-availability production environment for over the same highly successful company. We had clustered web servers, redundant everything, blades, virtualization, you name it!
So, I love technology and I love the web. One of the things I do when I’m working with technology is keep detailed notes. When I come across something that’s particularly frustrating or interesting, I keep it filed away for future reference. Instead of filing it away, I’ve created a tech tips and tricks section for my business website. It’s basically a blog, and I have a ton of filed away stuff I can put up on it, and it will provide some useful information on my business website. Having your contact info and what you do is just not enough.