The idea was started by @dani3boyz, expanded by @Hockeyskates and quickly backed by @umassdilo (Michael DiLorenzo, Director of Corporate Communications for the NHL). The idea snowballed from there. I registered NHLTweetup.com and quickly set up a site for the organizers to be able to promote and coordinate their local event. Twitter users from the US, Canada, Ireland and New Zealand started organizing their own Tweetup in their local city. The NHL sent goodie bags and prizes to some of the first locations to sign on, and some of the local organizers were able to round up some of their own prizes. The @NHLTweetup account was created to help promote the event, managed by @dani3boyz.

Twitvite.com even set up a special “NHLTweetup” tag on their home page to help people find their local NHLTweetup.

Twitter users used the #NHLTweetup hashtag to stay informed of the current happenings surrounding the event. One crafty fan, @kicksave20, used his awesome design skills to create the @NHLTweetup avatar and nametags for the hosts to pass out.

NHLTweetup’s started taking place last night, with NYC being the main location with thePortal sponsoring the event as well as having the Stanley Cup on site! NHLTweetup attendees from all the cities used the Twitpic site to send their live NHLTweetup pictures for everyone to see.

As an organizer, a Twitter user, and a hockey fan it was truly amazing to see everyone come together to make this happen. Thanks to everyone involved!

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